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Artwork / Design Guide

File Submission
  • Layout files and folders.
  • All imported embedded and non-embedded graphics.
  • Screen and printer fonts for both layout and images (including embedded images).
  • A composite and individual color separation of each color plate at 100%.
If files are submitted via e-mail or ftp you may send PDF files instead of hard copies.

Software Applications Accepted
  • QuarkXpress
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Pagemaker
  • Adobe InDesign
  • Macromedia Freehand
Supply files in their native format to allow for corrections.

Page Layout
  • The template eps can either be placed in your desired layout program or opened in a vector program like Adobe Illustrator or Macromedia Freehand.
  • Pocket folder should be layed out according to the template.
  • All bleeds should be 1/8”.
  • Print data and bleeds should not exceed maximum image (bleed) area.
  • Do not place images on the glue tab except for the allowable 1/8" bleed as this will impede the adhesion of the glue.
  • The “No Text” area only applies to body copy and not graphic images or text that is intended to bleed off the trimmed paper edge.
  • Avoid specifying a rule weight of “hairline”, define it as a .25 rule instead.
  • Unused elements, layers and colors should be deleted.
  • Images should be scanned at 300 dpi and placed at 100% or less.
  • Manufacturer will provide trapping.
Type/Fonts
  • Avoid style options or buttons; choose a font from the font menu.
  • Include both printer and screen fonts. If text is outlined, please be aware that the owner of the original files will have to perform any corrections or changes necessary.
Color
  • Define color names exactly the same between graphic and page layout programs.
  • Define all colors consistently as spot or CMYK.
  • Before sending files, output laser copies of all separate color plates to verify accurate color break.
Do’s and Don’ts
  • Avoid placing PICT files. Convert them to EPS or TIFF files.
  • Convert all RGB files to CMYK.
  • Ensure that scan resolutions are 300 dpi and at least 100% of the printed size.
  • If Quark pages are saved as EPS files and placed in another document, send the original Quark page and all placed files used to create it.
  • Place all scans at 100% or smaller. Enlargements may compromise quality.
  • Rotate, scale, and crop images before placing.
  • In Quark set picture box background color to “None” whenever possible.
  • Add a Gaussian noise of 2 to gradients (blends) created in Photoshop.
  • Avoid saving screening information or transfer functions with Photoshop images.
  • Clipping paths created in Photoshop need to be one full pixel into the image.
Transferring Files to Victor Accepted Media
  • Zip Drives – 100  or 250 mb
  • Jazz Drives – 540 mb or 1 gb
  • CD/DVD
  • 3.5” Floppy
Items to Include
  • Always compress files using ZIP, Stuff-It or another self-extracting compression software.
  • Compressed file must have your P.O. in the file name. This is how we identify which job is yours.
  • All files for output.
  • All imported graphics.
  • Screen and printer fonts for both layout and image files.
  • Color separations.
  • A list of included files and fonts.

 

 

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