Step 3: Personalized Web Sites (PURL)

33% of direct mail recipients prefer to respond online. Are you there for them? PURLs are web-based services that link the impact-power of direct mail with the interactive capabilities of the Internet. Victor Printing’s service generates Personalized URLs and landing pages for each direct mail recipient.  The result? More direct mail recipients converted into qualified prospects and valued customers. Get two powerful response channels working together.

• Improve direct marketing response rates
• Develop more qualified prospects
• Convert high quality leads into revenue
• Measure results in real-time

It’s as easy as attract, interact, react!