How It Works

Get two powerful response channels working together.

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
• Convert responders’ preferences into revenue.

Step 1: Attract. Print Personalized Web Addresses on each Direct Mail Piece

Using your campaign's mail file, personalized web addresses are generated for each recipient, as well as automatically inserting these unique addresses into the mail file for inclusion in each direct mail piece.

Since studies have shown that nearly 33% of direct mail recipients prefer to respond online, personalized web addresses provide a convenient response option.

Step 2: Interact.  Capture Visits to the VIP Landing Page

When John visits his personalized web address, he's visiting a VIP landing page built specifically to support the direct mail piece he holds in his hand.

For example, the VIP landing page's creative matches that of the mail piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome message thanks John for visiting.

Step 3: React.  Generate Leads, Print Reports, & Follow-up

The web application captures John's activity for additional follow-up and lead generation - all in real time. Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information. Follow-up with sales leads as they come in!