Direct Mail Piece With PURL Call-to-Action

The campaign's Mail File (list of direct mail recipients) is used to generate Personalized URLs for each recipient. These PURLs are then woven within the direct mail piece, along with other variable data. In the example below, the Direct Mail piece was created with the intent of piquing the recipient’s curiosity. An interactive game was also layered on to increase response rates. This particular campaign, using our 4 layer approach received over an 8% response rate.

Outside of Mail Piece

Inside of Mail Piece